Fiat Finally did it well with Alfa. They’ve given the Italians to produce and construct the vehicle and gave the Americans the assignment of promoting it. This is the end result. Alfa Romeo 4C promotional video is one of the best videos on youtube overall. This time, they’ve linked the Alfa emotion and passion with the engineering perfection of the 4C. Here, 4C is like a beautiful woman. This is not the first time that sex is used for promotion and while some will be offended we have to stand tall and say that this is rather nice piece of marketing.
That was really over the top. What do you think of this next video?