The Fiat empire is family run and owned, CEO John Elkann is in charge of the entire company, but the fellow Fiat heir Lapo Elkann has more recently focused his vision of combining fashion with the car world. He is best known for his collaboration in creating the Ferrari personalization program that allows their drivers to choose different trim options in a variety of patterns and fabrics. Now, Elkann is opening his very own vehicle customization shop “Garage Italia Customs” in Milan and it will allow consumers to create pretty much any custom idea they can conjure up in their mind. To check out the promotional commercial click below!
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